The company's largest markets are Germany, with about 34 percent of total sales, and the United States with about 19 percent. Leica products are marketed by over 100 local agents around the world and sold by traditional specialist retailers. Headquartered in Solms, Germany, Leica Camera has three production facilities in Germany and one in Portugal, as well as marketing subsidiaries in the United States, France, and the United Kingdom. Major cornerstones of the company's high price policy are extraordinary quality, product longevity, and system compatibility. Leica Camera's product line includes compact cameras, of both rangefinder and single reflex lens system varieties, as well as lenses, projectors, enlargers, and binoculars. The company, which was the first to successfully market a 35-mm compact camera, is best known for its expensive, highly sophisticated cameras. Leica Camera AG is a manufacturer of high quality equipment for photography, photographic reproduction, and observation. Five essential rules hold for Leica Camera: open and honest in all dealings fun in problem-solving encourage and demand creativity acting rather than waiting to see respect and appreciation of each other's values.ġ849: German mechanic Carl Kellner founds Optical Institute in Germany.ġ925: First Leica camera is presented to the public in Leipzig, Germany.ġ952: Leica subsidiary and production plant is established in Canada.ġ973: Tool production and assembly plant in Portugal starts operations.ġ996: Initial public offering of Leica Camera AG in Frankfurt/Main. NAIC: 333315 Photographic and Photocopying Equipment ManufacturingĮvery social activity-whether private or professional-requires certain rules of the game for participants. Incorporated: 1849 as Optical Institute C.
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